F-act management » Crossborder interim management » Digital transformation Go-to-Market

Go-to-Market Strategy

Grow and maximize returns in technical B2B markets

FACT management: aligning your business strategy with overall business objectives and market segmentation, streamlining marketing and sales processes to improve overall efficiency, maximizing portfolio share and identifying opportunities for greater customer growth, creating pricing strategy, processes and governance

A clear and practicable go-to-market strategy is essential for technology companies and technical goods in B2B markets. It serves to optimize the visibility of products, generate interest, increase sales and significantly improve customer satisfaction. This means that product management and strategy, positioning and business development as well as the effective use of digital technologies must be interlinked.

In this area, I implement operationally and economically feasible solutions, both at national level and crossborder.

Boost your success

Let’s go

you need specialist B2B expertise to combine “Market Insights” with a genuine understanding of needs and goals for specific customer segments
you require the ability to align your business strategy with analogue and digital operative processes and the organizations structure, sales and marketing with assortment policy, using objective performance metrics
you are looking for someone who will carry out a collaborative operational execution of your business strategy through concrete, agile and implementation with enduring results

Navigating the complexities of B2B markets

Sales and marketing in B2B are very different from B2C. Developing a clear message that resonates with a diverse B2B audience is challenging. “Content” is specialized technical with increasingly digitized support processes and e-business. rely on referrals, relationships, word of mouth, qualified distributors, direct sales, and trade shows.

Market data is often not publicly available or insufficiently detailed. Segmentation approaches tend toward “one to one” with high value-added “custom” solutions, optimized with respect to application processes and related “pain points.”

Personal relationships with various decision makers’ count: executives, entrepreneurs, investors, technical experts, production and product managers. Sales arguments are rational and technical: “return on investment” (ROI), “total cost of ownership” (TCO), efficiency (KPI), “global carbon footprint” (GCF), “industry 4.0/5.0”.

FACT management glossary for commercial excellence in english language

What I can do for your company

I give support to your employees. I work with them in operationally in planning and implementation, whether it is to strengthen what is already there, remove any obstacles or create new processes.

Services

Implementation of partnerships, branches, service points
Creation content factory, performance marketing, seo
International rollout product roadmap
Price management and profitable assortments
Digitization of sales, service, marketing processes
Service & product design, servitization
Go-to-Market, Business, Marketing plans
Digital omnichannel development, e-business, shop, edi
Front office/back-office process optimization

Practical cases

Customer Service Management

Inefficiency transforms to strong "heartbeat"

Connecting the dots: digitalizing the end-to-end processes in Customer Care led to reduced response time, increased turnover and margins, and higher satisfaction and engagement of customers and distributors.

Go-To-Market strategy

Unleashed potential creates new business

An innovative go-to-market strategy and category management transformed limited growth prospects into strong, sustainable business growth in the photovoltaic sector.

Interim B.U director: more than temporary replacement

Balanced transition and relaunch of the business unit

During the search for a BU sales manager, marketing and service were reorganized, processes were digitalized, and internal sales / order processing was linked to custom assembly with significant productivity and process improvements.

Carve-out vs Spin-off strategy

Enhancing professional products and services

Instead of a partial sale or spin-off, various precise measures regarding brand, G-T-M target group marketing and organizational and operational development led to growth and success of the professional B2B2C sub-brand.

FACT management factory: a high quality, collaborative and coordinated approach is the basis of every action. A boost for sustainable growth: to enable you to take advantage of opportunities and realize ideas that previously seemed unrealistic.